Airbnb Is Spending Millions on Marketing Stunts. Hotels Keep Spending Millions on PMS Migrations.
Airbnb just turned a $21 million Malibu beach house into a free Hannah Montana sleepover for ten lucky guests. The technology strategy behind these "Icons" stunts is worth studying... not because hotels should copy it, but because it exposes how badly our industry misallocates its own marketing tech budgets.