Airbnb Is Recruiting Creators to Sell Experiences. Your Local Demand Just Got a New Competitor.
Brian Chesky says creators need Airbnb because their YouTube and TikTok income is drying up. The part he's not saying out loud is that 40% of experience bookings in Paris are already coming from locals, not travelers... and that changes what "competition" means for every hotel F&B outlet and programming budget in a tourist market.