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Guest messaging

1 story · First covered Mar 19, 2026 · Latest Mar 19
Guest messaging Coverage
82% of Hotels Are Expanding AI Budgets... But What Are They Actually Buying?

82% of Hotels Are Expanding AI Budgets... But What Are They Actually Buying?

The headline number sounds impressive until you ask what problem these tools solve at 2 AM when nobody's in the building. Most hotels are spending more on AI without a clear answer to the only question that matters: does it work when the night auditor is alone?