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Lisa Vanderpump Just Put Her Name on 188 Rooms. Caesars Is Betting You'll Care. IHG Just Opened a 90-Key Holiday Inn Express in Vijayawada. The India Playbook Is the Story. Hyatt Just Told Wall Street Its Loyalty Program Is a Bank. Owners Should Read the Fine Print. Hilton Built a Velvet Rope Inside Its Own Loyalty Program. Owners Should Be Paying Attention. Airbnb Is Giving Away World Cup Tickets. Your Hotel Isn't. That's the Problem. Your Guests Are Planning Trips With AI. Your Hotel Can't Even Get Its Data Clean. Marriott Just Hit 10,000 Properties. Now Count How Many Owners Are Actually Making Money. Lisa Vanderpump Just Put Her Name on 188 Rooms. Caesars Is Betting You'll Care. IHG Just Opened a 90-Key Holiday Inn Express in Vijayawada. The India Playbook Is the Story. Hyatt Just Told Wall Street Its Loyalty Program Is a Bank. Owners Should Read the Fine Print. Hilton Built a Velvet Rope Inside Its Own Loyalty Program. Owners Should Be Paying Attention. Airbnb Is Giving Away World Cup Tickets. Your Hotel Isn't. That's the Problem. Your Guests Are Planning Trips With AI. Your Hotel Can't Even Get Its Data Clean. Marriott Just Hit 10,000 Properties. Now Count How Many Owners Are Actually Making Money.

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Guest Loyalty and Retention

1 story · First covered Jun 10, 2026 · Latest 2d ago

Guest Loyalty and Retention Coverage

Hilton Is Now Selling Your Elite Members the Upgrade They Used to Get Free

Brands

2d ago

Hilton Is Now Selling Your Elite Members the Upgrade They Used to Get Free

Hilton's new "Upgrade at Digital Check-In" feature lets Gold and Diamond members see paid upgrade options alongside complimentary ones. If you're a franchisee celebrating the "incremental revenue," you might want to think about what happens when your best repeat guests start feeling nickel-and-dimed.

RP

Rav Patel 3 min read · 2d ago