📊 Topic

Guest loyalty and personalization

1 story · First covered Jul 31, 2026 · Latest 1d ago
Guest loyalty and personalization Coverage
MGM's CEO Joins the Vail Resorts Board. Here's Why Hotel Operators Should Care.

MGM's CEO Joins the Vail Resorts Board. Here's Why Hotel Operators Should Care.

Bill Hornbuckle just landed a board seat at Vail Resorts to help build their "Epic Experience" guest strategy. The interesting part isn't the appointment... it's what happens when casino-grade loyalty tech meets a ski resort company that's been struggling with visitation and guest satisfaction.