Technology
Primary
Jul 31
Bill Hornbuckle just landed a board seat at Vail Resorts to help build their "Epic Experience" guest strategy. The interesting part isn't the appointment... it's what happens when casino-grade loyalty tech meets a ski resort company that's been struggling with visitation and guest satisfaction.
Alterra's CEO exits less than four years in, the second abrupt departure atop a major ski company in twelve months. When private equity quietly replaces the person who just spent $2 billion of their money, the interesting question isn't why... it's what comes next for the resorts and the people running them.
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