📊 Topic

Guest Communications

1 story · First covered Apr 22, 2026 · Latest 4h ago
Guest Communications Coverage
Choice Hotels Just Became AWS's Favorite Hotel Client. Your Franchisee Fee Statement Will Explain Why.

Choice Hotels Just Became AWS's Favorite Hotel Client. Your Franchisee Fee Statement Will Explain Why.

Choice Hotels is rolling out enterprise-wide AI with Amazon's AgentCore platform, calling it the next chapter of innovation. The question nobody's asking is what this actually costs per key and whether the franchisee who's supposed to benefit ever got a vote.