Wyndham just posted a quarter that looks phenomenal on the earnings call and raises a question nobody on that call is going to ask: what does "portfolio optimization" actually feel like when you're the owner whose property just got optimized out?
Hyatt's new five-tier award chart sends 112 hotels up in category while only 24 go down, and 14 properties just fell off the free night certificate map entirely. The loyalty program that was supposed to be the last honest one in the industry is starting to look a lot like everyone else's.
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