Technology
Primary
Jul 28
Wyndham raised its 2026 outlook on strong U.S. demand and a record development pipeline, but the gap between the AI concierge in the press release and the PMS reality at a 90-key franchise tells you everything about where the actual growth challenges live.
Wyndham just posted a quarter where less money came in and more profit went out, which sounds like magic until you understand the mechanics. The gap between what the franchisor is earning and what the franchisee is experiencing has never been easier to calculate... or harder to ignore.
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