Marriott is planting its second-largest global brand in a country that has zero awareness of what Fairfield means, betting that a museum parking lot in Warwickshire is the right place to start. The question isn't whether the hotel will fill... it's whether "beauty of simplicity" translates when your guest has never seen one.
Operations
Primary
Mar 26
CoStar just flagged Philadelphia, Boston, and New York as the Northeast hotel markets to watch in 2026, and the FIFA World Cup is the headline reason. But the operators who've survived event-driven demand spikes before know the real question isn't how high it goes... it's what your market looks like when the circus leaves town.
Operations
Primary
Feb 21
Formula 1 is driving massive hotel demand worldwide. But the GMs living through race week know a truth the headlines won't touch.
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