Element is an extended-stay hotel brand owned and operated by Marriott International. The brand targets the extended-stay segment, competing directly with other Marriott properties including Residence Inn and Homewood Suites, as well as independent competitors in this category. Element emphasizes flexible living solutions for guests requiring stays beyond traditional transient periods.
The brand has become strategically important to Marriott's portfolio expansion efforts, particularly in emerging markets. Recent activity indicates Element is central to Marriott's extended-stay growth strategy in Asia-Pacific, with notable development initiatives in China and competitive positioning in established markets like New Orleans. Element's performance and expansion trajectory reflect broader industry trends toward extended-stay accommodations and Marriott's commitment to capturing market share in this higher-margin segment.
Marriott just launched Apartments by Marriott Bonvoy in Greater China — their first serviced apartment brand specifically built for Asia. If you think this is just a China story, you're missing what it signals about where the big brands see extended stay growth.
Marriott's 216-room Element property in the CBD signals extended-stay is no longer just about corporate housing. The brands are coming for your monthly business.
