📊 Topic

Earned Media Strategy

1 story · First covered Mar 20, 2026 · Latest Mar 20
Earned Media Strategy Coverage
A Retired Police Dog Just Became Hyatt's Smartest Brand Move This Quarter

A Retired Police Dog Just Became Hyatt's Smartest Brand Move This Quarter

The Park Hyatt Canberra just installed a retired bomb-sniffing dog as its permanent "ambassadog." Sounds like fluff. It's not. This is a masterclass in earned media that most GMs can't replicate... and shouldn't try to.