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distribution channel

1 story · First covered Feb 18, 2026 · Latest Feb 18
distribution channel Coverage
Marriott's Google AI Booking Deal Isn't About AI. It's About Owning the Funnel.

Marriott's Google AI Booking Deal Isn't About AI. It's About Owning the Funnel.

Marriott and Google want you excited about AI-powered direct booking. The real story is who controls the guest relationship — and who just lost leverage.