📊 Topic

collection brand

1 story · First covered Mar 26, 2026 · Latest Mar 26
collection brand Coverage
IHG's 21st Brand Promises Independents They Can Keep Their Identity. They Can't.

IHG's 21st Brand Promises Independents They Can Keep Their Identity. They Can't.

IHG just launched Noted Collection, its 21st brand, targeting the 2.3 million independent upscale rooms worldwide with the pitch that owners can join the system and stay unique. I've watched this movie enough times to know where the "unique identity" goes once the standards manual arrives.