Disney is gutting and renaming Pop Century Resort as part of a $60 billion parks investment blitz. If you're an independent or branded select-service within 30 miles of Orlando, the competitive pressure just changed shape... and not in the direction you were hoping.
Operations
Primary
6d ago
Disney is tearing apart multiple Magic Kingdom resorts simultaneously while keeping them open and charging premium rates. If a company managing 25,000+ rooms can renovate during peak season without apologizing for it, the rest of us need to rethink how we talk to guests about construction walls.
📡
Get the Briefing Every Morning at 6AM
Join hotel operators, owners, and investors who start their day with InnBrief.
Free forever. Unsubscribe anytime. No spam — just signal.