St. Regis Returns to Hawaii. The Brand Promise Just Got a Lot More Expensive to Keep.
Marriott is converting a 146-residence Maui resort into a St. Regis, bringing the brand back to Hawaii after a quiet exit in 2022. The interesting part isn't the flag change... it's what "St. Regis service standards" means inside 4,000-square-foot residences on an island with a 2.5% unemployment rate.