Pechanga Is Giving Away a $2 Million House. That's Not Generosity. That's Customer Acquisition Math.
A tribal casino resort is handing someone the keys to a four-bedroom home in Irvine as the centerpiece of a three-month promotional blitz. The real story isn't the house... it's what the promotion reveals about how casino resorts think about loyalty, and what commercial hotel operators keep getting wrong about the same problem.