Accor Is Turning a 17th Century Fortress Into a 90-Key Ultra-Luxury Hotel. The Playbook Is Familiar.
Accor's Emblems Collection just announced its first French property inside a historic military fortress on a Brittany island, targeting 60 properties by 2032. The question every independent luxury owner should be asking is what happens to your competitive position when every major chain has a "collection" brand hunting your exact asset class.