👤 Person

Geoff Ballotti

💼 Chief Executive Officer, Wyndham Hotels and Resorts
1 story · First covered May 31, 2026 · Latest 6d ago
Geoff Ballotti Coverage
Wyndham Put a Booking App on ChatGPT. Let's Talk About What That Actually Does.

Wyndham Put a Booking App on ChatGPT. Let's Talk About What That Actually Does.

Wyndham says it spent less than $100,000 to connect to ChatGPT and claims engaged hotels are averaging $60,000 in incremental revenue. Before you get excited, let's talk about what "engaged" means and who's actually capturing the value.