🌍 Market

South Florida hotel market

1 story · First covered Apr 12, 2026 · Latest 1d ago
Competes with Pebblebrook Hotel Trust
South Florida hotel market Coverage
Morgan Stanley Says PEB Is Worth $10. The Stock Is at $13.64. Someone's Wrong.

Morgan Stanley Says PEB Is Worth $10. The Stock Is at $13.64. Someone's Wrong.

Morgan Stanley just raised its price target for Pebblebrook Hotel Trust to $10 while maintaining an Underweight rating, which sounds like good news until you realize the stock is already trading 36% above that target. For the operators actually running PEB's 46 upper upscale hotels, the analyst math tells a story about what Wall Street really thinks of urban luxury exposure right now.