🌍 Market

Permian Basin

2 stories · First covered Apr 3, 2026 · Latest 2h ago
Related: Franchise Fees 1 Wyndham Hotels & Resorts 1 Average daily rate (ADR) 1 Ancillary Revenue 1 Best Western 1 Property Improvement Plan (PIP) 1 Economy Hotel Segment 1 Midscale hotel segment 1 Brand conversion 1 Marcus & Millichap 1 Tuscany 1 Omni Hotels & Resorts 1
Omni Hotels & Resorts
Permian Basin Coverage
A 50-Room Super 8 Just Traded in West Texas. The Conversion Plan Is the Story.
Transactions Primary
2h ago

A 50-Room Super 8 Just Traded in West Texas. The Conversion Plan Is the Story.

A Houston partnership bought a 50-room economy hotel in the Permian Basin and plans to convert it to Best Western. The per-key price wasn't disclosed, but the brand-switching math in a market where economy demand dropped 3% last year tells you everything about where small-portfolio investors see value right now.

JC
Jordan Chen 2 min read · 2h ago
Three Hotel Bets on Three Different Futures. Only One of Them Worries Me.
Operations
Apr 3

Three Hotel Bets on Three Different Futures. Only One of Them Worries Me.

Omni breaks ground on a 143-key luxury play in Midland, Texas. Corinthia plots another Tuscan estate. Room00 drops €330 million chasing Gen Z across Southern Europe. Each one tells you something different about where the money thinks hospitality is heading... and where it might be wrong.

MS
Mike Storm 4 min read · Apr 3