🌍 Market

North American hotel market

2 stories · First covered Mar 9, 2026 · Latest Mar 10
North American hotel market Coverage
Minor Hotels' North American Bet Implies a Cap Rate Thesis Most Buyers Won't Touch

Minor Hotels' North American Bet Implies a Cap Rate Thesis Most Buyers Won't Touch

A Thai hotel group with 80%+ owned assets wants to franchise its way into North America with 12 brands and a planned REIT launch. The math behind that pivot tells a more interesting story than the press release.

AI in Hotels Is Real Now. Most of It Still Fails the Night Shift Test.

AI in Hotels Is Real Now. Most of It Still Fails the Night Shift Test.

A new NYU/BCG report says 98% of hotels are "using AI" and projects a $2.28 billion market by 2030. The actual question nobody's answering: what happens to these systems at 2 AM when your night auditor is alone?