Hyatt Is Selling Podcast Seats to Tennis Fans. The Loyalty Math Is What Matters.
Hyatt's new "Player's Box" podcast tapings let World of Hyatt members buy seats at live events in Paris, London, and New York. With 66 million members and gross fees of $333 million last quarter, the question isn't whether this is clever marketing... it's whether experiential spending actually flows back to property-level RevPAR.
