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Marriott Just Signed Nine Hotels in Greece. The Owners Better Hope the Projections Age Better Than Most. Chattanooga Just Added 123 Rooms to a 65% Occupancy Market. The Comp Set Math Gets Interesting. Hyatt Regency Denver Spent $63,636 Per Key. The Owner Is a Government Agency. Marriott Has 39 Brands Now. Can Your Franchise Sales Rep Explain the Difference Between All of Them? Caption by Hyatt Opens in Chattanooga. Third Property for a Brand Still Proving Its Thesis. Radisson Just Hit 100 Hotels in Africa. The Conversion Math Is the Part Worth Watching. Gas Prices Just Hit $3.99. Your Guest's Airport Shuttle Added a Fuel Surcharge. Your Room Rate Is Next. Marriott Just Signed Nine Hotels in Greece. The Owners Better Hope the Projections Age Better Than Most. Chattanooga Just Added 123 Rooms to a 65% Occupancy Market. The Comp Set Math Gets Interesting. Hyatt Regency Denver Spent $63,636 Per Key. The Owner Is a Government Agency. Marriott Has 39 Brands Now. Can Your Franchise Sales Rep Explain the Difference Between All of Them? Caption by Hyatt Opens in Chattanooga. Third Property for a Brand Still Proving Its Thesis. Radisson Just Hit 100 Hotels in Africa. The Conversion Math Is the Part Worth Watching. Gas Prices Just Hit $3.99. Your Guest's Airport Shuttle Added a Fuel Surcharge. Your Room Rate Is Next.

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Knoxville

1 story · First covered Feb 19, 2026 · Latest Feb 19

Knoxville Coverage

Choice Hotels' International Bet Is a Franchise Math Problem

Brands

Feb 19

Choice Hotels' International Bet Is a Franchise Math Problem

US RevPAR is slipping, and Choice is pointing overseas. But global expansion doesn't fix what's breaking at home — it just moves the denominator.

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Elena Voss 3 min read · Feb 19