Wyndham wants to double its India footprint to 150 properties and shift to larger-format hotels. The growth story is compelling. The franchise economics deserve a closer look.
A Courtyard in Bengaluru just refreshed its rooftop cocktail menu, and nobody in the U.S. is paying attention. They should be... because the math on F&B as a revenue driver has quietly flipped, and most operators are still running the old playbook.
Marriott just partnered with Swiggy to let loyalty members earn Bonvoy points on takeout orders and grocery runs. It's a bold play to make a hotel loyalty program feel like an everyday wallet... but the real question is whether this dilutes the brand promise or supercharges it.
Hilton is planting its most prestigious flag on 20 acres of South Goa coastline with a 148-key resort that won't open until 2030. The question isn't whether the brand fits the market... it's whether the market will still look like this when the doors finally open.
A single festive buffet at a Whitefield property isn't news. But when F&B accounts for up to half of total hotel revenue in India and Holi is projected to drive $9.6 billion in spending, the question isn't whether to throw a party... it's whether your brand strategy treats food as a line item or a positioning engine.
The man Hyatt brought in to lead its entire lifestyle strategy just dumped all but 185 shares of his company stock. And nobody at headquarters wants you to notice.
