Major hotel companies doubled their brand counts in a decade chasing Wall Street's favorite metric: net unit growth. The problem isn't that they built too many brands. It's that they built too many brands that don't mean anything.
Choice declared its first quarterly dividend at $0.2875 per share, yielding 1.1%, while swapping general counsels. One of these things matters for shareholders. The other is a press release.
Wyndham raised its dividend and posted solid 2025 numbers. But the capital allocation story underneath reveals what asset-light really means when growth slows.
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