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Sun Group

2 stories · First covered Mar 14, 2026 · Latest 6d ago
Sun Group Coverage
Marriott Just Signed 4,500 Rooms Across 8 Brands in Vietnam. Count the Flags and Do the Math.

Marriott Just Signed 4,500 Rooms Across 8 Brands in Vietnam. Count the Flags and Do the Math.

Marriott's 10-property mega-deal with Sun Group in Vietnam sounds like a brand strategy triumph until you count eight different flags across two destinations and ask who's actually going to deliver on all those distinct brand promises simultaneously.

Hilton's Vietnam Onsen Play Is Gorgeous. But Can It Pass the Tuesday Test?

Hilton's Vietnam Onsen Play Is Gorgeous. But Can It Pass the Tuesday Test?

Hilton just opened its first onsen resort in Southeast Asia... 216 keys of private hot springs and presidential villas in a valley most global travelers have never heard of. The brand promise is stunning. The deliverability question is the one nobody's asking.