Expedia just hired a CFO whose last company laid off 16% of its workforce two weeks before he left. The question for every hotel operator pushing direct bookings isn't whether Expedia's strategy changes... it's how much harder they're about to squeeze the margin you have left.
Gartner says nearly a third of service industry leaders are cutting frontline staff because of AI by early 2027, and tech companies are already shedding tens of thousands. Most hotel operators are watching that headline and wondering if they're next... they should be wondering how to hire those people before anyone else does.
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