Marriott's new global Coca-Cola deal across nearly 10,000 properties isn't a beverage swap... it's a procurement reset that will ripple through every owner's F&B line items, vendor contracts, and rebate structures in ways the press release conveniently doesn't quantify.
Coca-Cola replaces PepsiCo as Marriott's global beverage partner across 10,000 properties, ending a relationship that predates most GMs' careers. The press release talks about "guest preference" and "economic benefits for owners," but nobody's talking about what happens in the next 90 days at property level.
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