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Kollective

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1 story · First covered Jul 10, 2026 · Latest 55m ago
Kollective Coverage
AI Recommends a Different Hotel Every Time You Ask. That's the Point.

AI Recommends a Different Hotel Every Time You Ask. That's the Point.

A new study found that ChatGPT changes its top hotel pick 45% of the time on the same question, and competing AI platforms agree on a single recommendation only 4% of the time. If your "AI optimization" strategy assumes there's a ranking to climb, you're solving a problem that doesn't exist.