Every major airline is reporting record summer bookings while quietly raising fares 15% on domestic routes. That's a demand signal and a warning in the same sentence... and the hotel operators who read it correctly this week will outperform the ones who figure it out in August.
Airline labor disputes across Europe are already live, U.S. carriers are under historic financial pressure, and most hotel front desk teams couldn't find their distressed traveler contract if you gave them ten minutes. That's a problem you can fix this week... if you move before the first cancellation wave hits your booking pace.
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