Operations
Primary
Apr 18
Hyperbaric chambers, IV drips, and CBD gummies are showing up in hotel lobbies and minibars faster than the clinical trials can keep up. The question isn't whether guests will pay for longevity theater... it's what happens to your liability exposure when they do.
JW Marriott flies a sound healer to the Maldives for three weeks, and somewhere a brand VP is calling it "strategy." But here's the thing... there's a $35 billion reason this keeps happening, and it has nothing to do with chakras.
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