Third-party delivery platforms

Third-party delivery platforms are digital marketplaces that facilitate the ordering and delivery of food, beverages, and other services from restaurants and hospitality venues to consumers. These platforms operate as intermediaries, connecting customers with establishments through mobile apps and websites while handling logistics, payments, and customer service functions.

For hotels, third-party delivery platforms represent both an operational channel and a competitive consideration. Many properties use these services to expand food and beverage revenue streams beyond in-house dining, reaching guests in their rooms and local customers without direct ordering infrastructure. However, commission fees typically range from 15-30 percent of order value, impacting margins. Hotels must balance the convenience and reach these platforms provide against the cost structure and reduced direct customer relationships.

The platforms' data collection capabilities have become increasingly relevant to hotel operators. These services gather detailed information about consumer preferences, ordering patterns, and spending habits—insights that major hospitality companies view as valuable for understanding guest behavior and market trends beyond traditional hotel operations.