📊 Topic

system growth

1 story · First covered Mar 23, 2026 · Latest Mar 23
system growth Coverage
IHG Just Opened a 419-Key voco in Times Square. Here's What That Bet Actually Costs.

IHG Just Opened a 419-Key voco in Times Square. Here's What That Bet Actually Costs.

IHG's largest voco in the Americas is now open on Seventh Avenue, and the press release reads like a victory lap. The real story is what a 32-story new-build in the most competitive hotel market on Earth tells you about where brand fees are headed and who's actually holding the risk.