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Sandals Is Spending $200M to Renovate Three Resorts. The Hurricane Made Them Do It Right. Choice Hotels' 2026 Guidance Is Basically Flat. And Wall Street Already Noticed. 16,000 Keys Across Four Countries. One Guy's Building a Pan-Asian Hotel Empire Most Americans Haven't Noticed. A TV Show Just Got Renewed. Here's Why Your Hotel in Toronto Should Care. Disney's Been Renovating the Grand Floridian for Six Years. And They're Still Not Done. Expedia's B2B Bookings Hit $8.7 Billion. Your OTA Commission Check Just Got More Complicated. Airbnb Just Took On $2.5 Billion in Debt It Didn't Need. That Should Worry You. Sandals Is Spending $200M to Renovate Three Resorts. The Hurricane Made Them Do It Right. Choice Hotels' 2026 Guidance Is Basically Flat. And Wall Street Already Noticed. 16,000 Keys Across Four Countries. One Guy's Building a Pan-Asian Hotel Empire Most Americans Haven't Noticed. A TV Show Just Got Renewed. Here's Why Your Hotel in Toronto Should Care. Disney's Been Renovating the Grand Floridian for Six Years. And They're Still Not Done. Expedia's B2B Bookings Hit $8.7 Billion. Your OTA Commission Check Just Got More Complicated. Airbnb Just Took On $2.5 Billion in Debt It Didn't Need. That Should Worry You.

📊 Topic

Soft-brand luxury collection model

1 story · First covered Mar 19, 2026 · Latest Mar 19

Soft-brand luxury collection model Coverage

Brands

Mar 19

Hilton's LXR Gold Coast Play Is Gorgeous Brand Theater... Now Show Me the Tuesday Night Plan

Hilton is converting the former Palazzo Versace on Australia's Gold Coast into an LXR property, and the renderings are predictably stunning. The question I keep asking... and nobody at headquarters keeps answering... is what happens when the luxury promise meets a three-person overnight team and a building that wasn't designed for this brand.

EV

Elena Voss 4 min read · Mar 19