IHG's Gen 5 Holiday Inn Express Lands in Thailand. The Conversion Math Is the Real Question.
IHG is rolling out its next-generation Holiday Inn Express design through a 158-key conversion in Krabi, Thailand... but the interesting part isn't the design refresh, it's that conversions now account for nearly 40% of IHG's signed keys in the country, and the implications for independent owners across Southeast Asia are worth unpacking.