📊 Topic

Player Development Strategy

1 story · First covered Apr 15, 2026 · Latest 7h ago
Player Development Strategy Coverage
BetMGM Lost 9% of Its Players and Made More Money. Casino Hotel GMs Should Be Watching.

BetMGM Lost 9% of Its Players and Made More Money. Casino Hotel GMs Should Be Watching.

BetMGM's first quarter shows fewer users, higher revenue per player, and a deliberate shift toward premium customers that mirrors a strategy casino hotel operators have been arguing about for years. The question is what happens to your floor traffic when the feeder system changes who it's feeding you.