Consumer Sentiment at 49.8 and Gas at $4.08. Your Summer Pace Report Is Already Stale.
Consumer confidence just posted its lowest final reading in over 70 years, gas is hovering above $4 a gallon, and families are making summer travel decisions right now against a backdrop of inflation anxiety and shorter booking windows. If your revenue strategy is still built on last July's pickup patterns, you're driving with a map from a road that doesn't exist anymore.