📊 Topic

Marketing Attribution

1 story · First covered Apr 17, 2026 · Latest 2h ago
Marketing Attribution Coverage
The Gambling Industry Blew $3.9 Billion on Marketing. Most of It Was Wasted.

The Gambling Industry Blew $3.9 Billion on Marketing. Most of It Was Wasted.

The gaming industry spent $3.9 billion on marketing last year, including $520 million on celebrity endorsements and just $60 million on responsible gambling. If you run a casino hotel, that ratio explains more about your guest trust problem than any satisfaction survey ever will.