Disney Cut Five Resort Perks and Guests Are Still Paying $700 a Night. That's the Lesson.
Disney World just stripped MagicBands, toiletries, room service, airport shuttles, and package delivery from its resort stays while posting $10 billion in parks operating income. If you think this is just a theme park story, you're not paying attention to what it teaches every hotel operator about the relationship between perceived value and pricing power.