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IHG Has Spent $3.9 Billion Buying Back Its Own Stock Since 2022. That's Not Confidence. That's a Capital Allocation Bet. Viceroy Comes Back to Manhattan. The Last Time Didn't End Well. Hyatt's Luxury Bet Reports Tomorrow. Every Owner Paying 15% to a Brand Should Be Watching. Pebblebrook's Q2 Beat Hides a Portfolio Running at Two Speeds Booking Holdings Reports Next Week. Your Commission Line Already Knows What's Coming. Caesars Lost 26% of Its Vegas Profit Last Quarter. Fertitta Is Buying It Anyway. Caesars' Vegas Hotels Lost 130 Basis Points of Occupancy. Their Regional Properties Don't Care. IHG Has Spent $3.9 Billion Buying Back Its Own Stock Since 2022. That's Not Confidence. That's a Capital Allocation Bet. Viceroy Comes Back to Manhattan. The Last Time Didn't End Well. Hyatt's Luxury Bet Reports Tomorrow. Every Owner Paying 15% to a Brand Should Be Watching. Pebblebrook's Q2 Beat Hides a Portfolio Running at Two Speeds Booking Holdings Reports Next Week. Your Commission Line Already Knows What's Coming. Caesars Lost 26% of Its Vegas Profit Last Quarter. Fertitta Is Buying It Anyway. Caesars' Vegas Hotels Lost 130 Basis Points of Occupancy. Their Regional Properties Don't Care.

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luxury lifestyle positioning

1 story · First covered Jul 29, 2026 · Latest 2h ago

luxury lifestyle positioning Coverage

Viceroy Comes Back to Manhattan. The Last Time Didn't End Well.

Brands Primary

2h ago

Viceroy Comes Back to Manhattan. The Last Time Didn't End Well.

Viceroy is opening a 252-key luxury flagship on Park Avenue South this December, seven years after its previous NYC hotel quietly dropped the flag. The question isn't whether the building will be beautiful... it's whether the brand has figured out what went wrong the first time.

MS

Mike Storm 3 min read · 2h ago