Marriott Just Hit 10,000 Hotels. The Owners Who Got Them There Should Read the Fine Print.
Marriott's 10,000th property is a 127-key luxury resort in Rajasthan, and the milestone is genuinely impressive. But behind the champagne toast is a development machine that needs to keep feeding itself, and the question every franchisee should be asking is whether the next 10,000 serve them or just serve the brand.