📊 Topic

Hotel marketing skills gap

1 story · First covered Apr 14, 2026 · Latest 3h ago
Hotel marketing skills gap Coverage
RateGain Wants to Certify Your Marketing Team on AI. The Certification Isn't the Product.

RateGain Wants to Certify Your Marketing Team on AI. The Certification Isn't the Product.

RateGain just launched an AI marketing certification for hotel professionals, and 70% of hotels reportedly can't explain why their ad spend underperforms. The real question is whether teaching your team to use RateGain's tools better is education or vendor lock-in with a diploma.