Marriott's Holi Dinner Is Cute. The Real Story Is F&B as a Brand Weapon in India.
A single festive buffet at a Whitefield property isn't news. But when F&B accounts for up to half of total hotel revenue in India and Holi is projected to drive $9.6 billion in spending, the question isn't whether to throw a party... it's whether your brand strategy treats food as a line item or a positioning engine.