📊 Topic

Franchise sales

1 story · First covered Feb 20, 2026 · Latest Feb 20
Franchise sales Coverage
Hyatt's Category 10 Rumor Is a Loyalty Program Becoming a Luxury Brand

Hyatt's Category 10 Rumor Is a Loyalty Program Becoming a Luxury Brand

The rumors swirling around World of Hyatt — Category 10 hotels, super peak pricing, a $795 credit card — aren't loyalty tweaks. They're the architecture of a brand split most owners haven't priced in yet.