📊 Topic

Franchise projections and economics

1 story · First covered Apr 3, 2026 · Latest Apr 3
Franchise projections and economics Coverage
Marriott Just Signed Nine Hotels in Greece. The Owners Better Hope the Projections Age Better Than Most.

Marriott Just Signed Nine Hotels in Greece. The Owners Better Hope the Projections Age Better Than Most.

Nearly 1,000 new rooms across nine properties sounds like a vote of confidence in Greek tourism. But when you've watched franchise projections destroy a family, you learn to ask what happens when the actual numbers come in 30% below the deck.