📊 Topic

Ecosystem Strategy

1 story · First covered Mar 14, 2026 · Latest Mar 14
Ecosystem Strategy Coverage
Marriott's Swiggy Play in India Is Loyalty Strategy Disguised as a Food Delivery Deal

Marriott's Swiggy Play in India Is Loyalty Strategy Disguised as a Food Delivery Deal

Marriott Bonvoy just partnered with India's biggest food delivery platform to let members earn points ordering dinner. The real story isn't the points... it's what Marriott is building underneath, and whether the math actually works for the owners funding the loyalty machine.