A $147 Million Casino Resort Is Booking Classic Rock Acts. That's the Whole Strategy.
Walker's Bluff Casino Resort spent $147 million to build a 113-room destination property in rural Southern Illinois, and their entertainment play is a 1,200-seat event center filling seats with legacy touring acts. The question is whether concerts and slot machines are enough to justify the bet when you're 300 miles from Chicago and competing for the same drive-in market as every other regional casino.