📊 Topic

Customer Relationship Management (CRM)

2 stories · First covered Jun 7, 2026 · Latest Jun 7
Customer Relationship Management (CRM) Coverage
Hotel AI Spent $750 Billion Learning to Fire People. It Still Can't Sell a Room Upgrade.

Hotel AI Spent $750 Billion Learning to Fire People. It Still Can't Sell a Room Upgrade.

98% of hotel owners say they've adopted AI, but only 7% have a strategy for it... and the gap between those two numbers explains why the technology keeps cutting labor instead of growing revenue.

78% of Hotels Deployed AI. Only 7% Know What They're Doing With It.

78% of Hotels Deployed AI. Only 7% Know What They're Doing With It.

Hotels are spending billions on AI tools that mostly automate what a sharp night auditor already handles, while the revenue-generating potential sits locked behind the same fragmented tech stack nobody wants to fix.