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Hyatt Select Lands in Berlin. The Conversion Math Is the Story Nobody's Running. Travel Industry Profits Are Booming. Your Hotel Might Not Be Invited to the Party. Hyatt Bought South Congress Hotel Four Months Ago. Now Everyone Who Works There Is Losing Their Job. UK Hospitality Just Lost 84,000 Jobs Since Last Budget. The Playbook Is Coming Here Next. A Guy Paid £30 to Sleep in a Garage. That's Your Competition Now. OpenTable Wins an Innovation Award. Your Hotel Restaurant Doesn't Care. Oracle Just Rewired How Your PMS Talks to Everything Else. Most GMs Won't Notice Until Something Breaks. Hyatt Select Lands in Berlin. The Conversion Math Is the Story Nobody's Running. Travel Industry Profits Are Booming. Your Hotel Might Not Be Invited to the Party. Hyatt Bought South Congress Hotel Four Months Ago. Now Everyone Who Works There Is Losing Their Job. UK Hospitality Just Lost 84,000 Jobs Since Last Budget. The Playbook Is Coming Here Next. A Guy Paid £30 to Sleep in a Garage. That's Your Competition Now. OpenTable Wins an Innovation Award. Your Hotel Restaurant Doesn't Care. Oracle Just Rewired How Your PMS Talks to Everything Else. Most GMs Won't Notice Until Something Breaks.

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Conversion Economics

1 story · First covered Mar 31, 2026 · Latest 2h ago

Conversion Economics Coverage

Hyatt Select Lands in Berlin. The Conversion Math Is the Story Nobody's Running.

Brands Primary

2h ago

Hyatt Select Lands in Berlin. The Conversion Math Is the Story Nobody's Running.

Hyatt's first international Hyatt Select property is a 140-room conversion in Berlin opening in 2028, and the brand is betting that "streamlined amenities" will win over European owners skeptical of American flag economics. Whether that bet pays off depends entirely on a number most franchise sales teams would rather you didn't calculate.

EV

Elena Voss 3 min read · 2h ago